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Archive for 'Brands'

May 05, 2010

The Run for Conspicuous Responsibility

I had the good fortune of partaking in my first Kentucky Derby this past weekend. Oh, my! As a Southerner and veteran people watcher, it doesn’t get much better than this! Unfazed by the rain and mud, all strata of society turned out to enjoy the grand tradition of this spectacular event. Not to mention [...]

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January 08, 2010

What has your brand created for me lately?

Every once in a while, a product comes along that sells itself. Think of the Apple iPhone. All you had to do was hold it, and you were sold, right? And sometimes there are brands that transform customers into admirers, followers or even advocates. I’m told once you drive a Ferrari, you never go back [...]

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December 03, 2009

DIRECTOR OR CURATOR?

The time has come, the word ‘integrated’ has been torn from pillar to post, spouting offshoots like ‘seamless’ and ‘media-neutral’ along the way until it has become its own parody, and now, you must decide if you are New World or Old World. Our own mini Apartheid is over, the wall has been torn down, [...]

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October 15, 2009

A message to DM: “Sell the complete offering or die a death”

Ferruccio Lamborghini was a tractor man through and through. In the wake of World War II, his tractor business was doing a roaring trade and he was fast creating a solid reputation. But when Ferruccio wasn’t running his tractor empire, his secret sideline passion was fast cars. His rapidly expanding business had opened the door [...]

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Uploaded

May 16, 2010

00:05:00 GMT

"Wasp"

Mike Tittel

GyroHSR Cincinnati

Next ignition backgrounds published in 1:00:00

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