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Archive for 'Brands'
January 08, 2010
What has your brand created for me lately?
Every once in a while, a product comes along that sells itself. Think of the Apple iPhone. All you had to do was hold it, and you were sold, right? And sometimes there are brands that transform customers into admirers, followers or even advocates. I’m told once you drive a Ferrari, you never go back [...]
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December 03, 2009
DIRECTOR OR CURATOR?
The time has come, the word ‘integrated’ has been torn from pillar to post, spouting offshoots like ‘seamless’ and ‘media-neutral’ along the way until it has become its own parody, and now, you must decide if you are New World or Old World. Our own mini Apartheid is over, the wall has been torn down, [...]
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October 15, 2009
A message to DM: “Sell the complete offering or die a death”
Ferruccio Lamborghini was a tractor man through and through. In the wake of World War II, his tractor business was doing a roaring trade and he was fast creating a solid reputation. But when Ferruccio wasn’t running his tractor empire, his secret sideline passion was fast cars. His rapidly expanding business had opened the door [...]
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October 05, 2009
The real thing?
Coca Cola’s lawyers obviously need a holiday … to Corsica.
On a recent trip there I discovered the locals have their very own version of The Real Thing – Corsica Cola – and they haven’t been shy in using the Coke packaging as the inspiration for their own e.g. http://www.fractal-angel.org/photo/img/photo0829.jpg
At first I assumed that Coke must [...]Read More
Uploaded
February 16, 2010
00:02:00 GMT
"Tate Modern 2"
Michelle Henley
GyroHSR Amsterdam
Next ignition backgrounds published in 1:00:00
