News and Insights // Blog
- Archives
- Categories
Archive for 'Brands are for Life'
April 26, 2009
The Value Of Advertising
We are all pretty well aware that the world’s economy has some major problems to sort out at the moment.
When times get tough one of the areas that often suffers is marketing. This is almost entirely driven by the thought that marketing is a ‘cost’ and as such can be pruned or even deleted in [...]Read More
April 26, 2009
Brands & Positioning
If marketing is built on the fundamentals of branding, then branding is very much built on the fundamentals of positioning.
So what do we mean when we say positioning? Whether we actively think about it or not, positioning is something that influences our everyday decisions about all sorts of issues. From simply buying lunch or considering [...]Read More
April 26, 2009
Brands are for life. Not just the credit crunch.
Blog from our Richard Mabbott, Head of Planning from our London Office – So should we spend our way out of it as Chancellor Darling seems to be advocating or should we batten down the hatches and come back when it is all over (as Pete next to me in the office is advocating)?
Personally I [...]Read More
Uploaded
April 17, 2010
00:04:00 GMT
"Construction"
Mike Tittel
GyroHSR Cincinnati
Next ignition backgrounds published in 1:00:00
