Archive for the ‘Branding’ Category

Thursday, March 29th, 2012

Vitaminwater’s Mike Repole: How To Handicap Brands

Thursday, March 29th, 2012

Marketers dream of successfully creating a billion-dollar brand. Mike Repole, co-founder and former president of Vitaminwater, can check that off his bucket list. In 2007 he sold the brand to Coca-Cola and vowed never to return to the beverage game. Well, he’s back. This time, he’s formed something of a supergroup with the co-founder of [...]

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Tuesday, March 27th, 2012

7 Ways NOT to Ruin Pinterest

Tuesday, March 27th, 2012

Have you heard of Pinterest? It’s a (relatively) new social site where users share — or “pin” – visual content. Brands such as GE, HGTV and Martha Stewart Living have made deft use of Pinterest already. As a marketer, you should be too. Pinterest relies on pinboards, or themes for the content. Other Pinners (Pinterest [...]

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Thursday, March 15th, 2012

4 SEO-Musts for PR Folks

Thursday, March 15th, 2012

If you aren’t listed on page one of Google, then you don’t exist in the digital world. Whether their focus is online or offline, any savvy public relations person understands the benefits from being presented on page one. This makes it pretty ironic that PR pros continuously make the same mistake: Failing to use press [...]

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