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Archive for 'Branding'
March 17, 2010
Brand v Demand
Manchester last month re-established itself as a powerhouse of world industry with a GyroHSR event entitled Brand v Demand. The gathering at Manchester’s stunning gothic Town Hall brought together the great and the good of B-to-B leaders to debate: “In recessionary times, do marketers tend to disinvest their brands in favour of short term demand [...]
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March 10, 2010
Keynote address at TfMA London
GyroHSR’s Rick Segal recently delivered a keynote presentation at TfMA London, sharing a keynote platform with the likes of Facebook, Google, Econsultancy, YouTube and AMV BBDO.
“The Lazarus profession: how advertising keeps rising from the dead”Read More
January 08, 2010
What has your brand created for me lately?
Every once in a while, a product comes along that sells itself. Think of the Apple iPhone. All you had to do was hold it, and you were sold, right? And sometimes there are brands that transform customers into admirers, followers or even advocates. I’m told once you drive a Ferrari, you never go back [...]
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December 10, 2009
The Power of Personalization
OK, so what could I possibly have to say on this topic that would be considered fresh or inspiring? “Personalization” today, after all, is akin to “paradigm shift” in the ’90s. But I did have an experience recently that gave me a whole new appreciation of the power of being personal.
My husband, Paul, and I [...]Read More
Uploaded
May 16, 2010
00:05:00 GMT
"Wasp"
Mike Tittel
GyroHSR Cincinnati
Next ignition backgrounds published in 1:00:00
