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Archive for 'Branding'
March 10, 2010
Keynote address at TfMA London
GyroHSR’s Rick Segal recently delivered a keynote presentation at TfMA London, sharing a keynote platform with the likes of Facebook, Google, Econsultancy, YouTube and AMV BBDO.
“The Lazarus profession: how advertising keeps rising from the dead”Read More
January 08, 2010
What has your brand created for me lately?
Every once in a while, a product comes along that sells itself. Think of the Apple iPhone. All you had to do was hold it, and you were sold, right? And sometimes there are brands that transform customers into admirers, followers or even advocates. I’m told once you drive a Ferrari, you never go back [...]
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December 10, 2009
The Power of Personalization
OK, so what could I possibly have to say on this topic that would be considered fresh or inspiring? “Personalization” today, after all, is akin to “paradigm shift” in the ’90s. But I did have an experience recently that gave me a whole new appreciation of the power of being personal.
My husband, Paul, and I [...]Read More
October 15, 2009
A message to DM: “Sell the complete offering or die a death”
Ferruccio Lamborghini was a tractor man through and through. In the wake of World War II, his tractor business was doing a roaring trade and he was fast creating a solid reputation. But when Ferruccio wasn’t running his tractor empire, his secret sideline passion was fast cars. His rapidly expanding business had opened the door [...]
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Uploaded
May 01, 2010
00:05:00 GMT
"I saw a zeppelin in the woods"
Dimitri Reijniers
GyroHSR Amsterdam
Next ignition backgrounds published in 1:00:00
