Archive for the ‘Brand’ Category

Tuesday, March 27th, 2012

7 Ways NOT to Ruin Pinterest

Tuesday, March 27th, 2012

Have you heard of Pinterest? It’s a (relatively) new social site where users share — or “pin” – visual content. Brands such as GE, HGTV and Martha Stewart Living have made deft use of Pinterest already. As a marketer, you should be too. Pinterest relies on pinboards, or themes for the content. Other Pinners (Pinterest [...]

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Tuesday, March 27th, 2012

How E-commerce Has Remodeled Offline Stores

Tuesday, March 27th, 2012

E-commerce has radically changed our habits and made us redefine the role, and the function, of physical sales outlets. At the dawn of e-commerce, many claimed the days of the brick-and-mortar retailers were numbered. Yet, just the opposite has happened. Some of the biggest brands on the Web are opening shops offline. Here’s the difference: [...]

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Thursday, March 15th, 2012

4 SEO-Musts for PR Folks

Thursday, March 15th, 2012

If you aren’t listed on page one of Google, then you don’t exist in the digital world. Whether their focus is online or offline, any savvy public relations person understands the benefits from being presented on page one. This makes it pretty ironic that PR pros continuously make the same mistake: Failing to use press [...]

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