News and Insights // Blog
- Archives
- Categories
Archive for 'Brand'
February 05, 2010
GyroHSR and Channel Marketing
My name is Scott Gillum, and I am the recently appointed practice leader of GyroHSR’s new channel marketing capability. You can read the release announcing this news. I’m very excited to be a part of this organization and even more excited about the opportunities to come. The practice I am leading will focus on helping [...]
Read More
December 03, 2009
DIRECTOR OR CURATOR?
The time has come, the word ‘integrated’ has been torn from pillar to post, spouting offshoots like ‘seamless’ and ‘media-neutral’ along the way until it has become its own parody, and now, you must decide if you are New World or Old World. Our own mini Apartheid is over, the wall has been torn down, [...]
Read More
October 29, 2009
Switching Banks and Brand Loyalty in the Digital Age
I have a dilemma. I have become so dependent on my cell phone to integrate my online and my offline worlds that I have come to the point where I might switch banks. I have been with my current bank since I opened my first savings account at the age of 7. After numerous mergers [...]
Read More
October 20, 2009
What is a viral?
We’re often asked to consider ‘viral’ as part of our integrated approach to campaigns. But viral isn’t a channel, it’s an effect. It’s just easier to refer to it in that way.
And it’s simple and cheap right? Just film a movie, stick it on YouTube and watch it spread all over the world, easy. Well [...]Read More
Uploaded
May 08, 2010
00:05:00 GMT
"Construction"
Mike Tittel
GyroHSR Cincinnati
Next ignition backgrounds published in 1:00:00
