Archive for the ‘advertising’ Category

Tuesday, May 1st, 2012

Five Misconceptions About Marketing to Boomers

Tuesday, May 1st, 2012

One hundred million consumers feel completely ignored, belittled and overlooked. Yet, this block of consumers will spend about $20 trillion over the next 20 years on consumer goods. This is the baby-boomer generation. At the Financial Communications Society summit in New York City on April 11, a group of experts discussed the topic: “Baby Boomer…or [...]

read more
Monday, April 30th, 2012

4 Reasons Pinterest Wins with Women (And Facebook Loses)

Monday, April 30th, 2012

Look out Facebook. A picture is worth a thousand words especially if you are looking to speak to female consumers. That’s why Pinterest boasted 104 million total visits in March, and is now the third most popular social media platform behind Twitter and Facebook. Women are almost completely responsible for Pinterest’s success—according to Inside Network’s [...]

read more
Monday, April 30th, 2012

Helping Americans ‘Take Charge’ of Their Futures

Monday, April 30th, 2012

Before Lincoln Financial set out to launch our new advertising campaign on Thanksgiving Day, we decided to get the feel for the mood of America. After the financial turmoil of the last few years, we learned that Americans yearned to feel in control of their lives again. Lack of trust in institutions and a sense [...]

read more
Thursday, April 26th, 2012

How to be Consistently Creative

Thursday, April 26th, 2012

Most people, when they put their mind to it, can come up with a wacky or novel idea, but it doesn’t necessarily mean they have the ability to be consistently creative. In fact, is consistent creativity really possible? Being creative requires far more than original thinking. Being creative means that your idea needs to be [...]

read more
« Older Entries
Newer Entries »