Archive for August, 2010

Monday, August 23rd, 2010

SOS Children’s Village – Pushkin, Russia

Monday, August 23rd, 2010

A quick update from the road by Ant Lillingston, a Planner at gyro who is traveling from London to Ulaan Baatar in Mongolia raising £10,000 for a number of children’s charities. Check out http://www.thedoodlecar.com We arrived almost an hour late from St Petersburg partly due to unaccounted for, rush-hour traffic but also because the 8 different locals [...]

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Monday, August 23rd, 2010

Brand Couples = Brand Loyalty

Monday, August 23rd, 2010

You’ve heard it before but it’s a mantra worth listening to: building a relationship with your customers builds brand loyalty. And the best way to build a relationship is to show a relationship unfolding. It’s worked time and time again, starting with Nescafe’s Gold Blend Couple in the 1980s. Nescafe cleverly wove the story of [...]

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Thursday, August 19th, 2010

Twitter Utility – For Mum

Thursday, August 19th, 2010

My mum was down to see her new grandson a couple of weeks ago and asked me what I thought of Twitter. She had read about it in the Daily Mail and couldn’t understand why anyone would need to know that anyone was at Tesco, or that Stephen Fry was following Delia Smith. I couldn’t [...]

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Friday, August 13th, 2010

B2B, B2C, B2G – It’s All Talent

Friday, August 13th, 2010

Increasingly we are seeing reports which herald a more positive economic outlook.  Avoiding the ominous double-dip which looms in the wings, a brighter horizon is a very real possibility.  While this warrants some restrained relief, we in the agency world need to recognize that a change in approach is required to stay ahead of the [...]

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