Archive for January, 2010

Friday, January 8th, 2010

What has your brand created for me lately?

Friday, January 8th, 2010

Every once in a while, a product comes along that sells itself. Think of the Apple iPhone. All you had to do was hold it, and you were sold, right? And sometimes there are brands that transform customers into admirers, followers or even advocates. I’m told once you drive a Ferrari, you never go back [...]

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Tuesday, January 5th, 2010

Ten Things…

Tuesday, January 5th, 2010

As the Sunday papers clamour to provide us with their predictions for the year ahead, I had a think about a few things the past 12 months have taught us / me. Here are ten to start with: 1/ 0.02mm is interesting in the right hands. Especially if those hands are the D&AD award winning [...]

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