Archive for January, 2010

Thursday, January 28th, 2010

The Psychology of B2B Buyer Behavior

Thursday, January 28th, 2010

Hands down, for me, what’s most fascinating about what we do is getting to peek into the psychology of buyer behavior. Especially in the B2B context, it’s so rich and multilevel. It’s part rational, part emotional and a whole lot relational, inter/extra-organizational and networked. This drive to understand decision-making has greatly influenced our approach to [...]

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Thursday, January 21st, 2010

Great Ideas Require Articulate Champions

Thursday, January 21st, 2010

There are a lot of young advertising professionals out there who should, you know, like take a hint from this excellent piece, “Typography,” by Ronnie Bruce. Typography from Ronnie Bruce on Vimeo. oo I><I Rick Segal Chief Executive, North America Global Practice Leader, B2B

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Monday, January 18th, 2010

Ooo Eee Ooo Ahh Ahh: Vowel Sounds That Sell

Monday, January 18th, 2010

This piece from The New York Times, Monday, January 18, 2010, is worth noting: Vowel Sounds Influence Consumers’ Perception of Prices By ALEX MINDLIN http://www.nytimes.com/2010/01/18/business/18drill.html Researchers have known for 80 years about a symbolic connection between speech and size: back-of-the-mouth vowels like the “o” in “two” make people think of large sizes, whereas people associate [...]

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Thursday, January 14th, 2010

How to Get the Most from Your Agency

Thursday, January 14th, 2010

The average tenure of agency-client relationships seems to have rapidly diminished over the past couple of decades. In the mid-’80s it was hovering around seven to eight years. In late ’90s it eroded to a little more than five years. Today, some reports have agency-client relationships averaging slightly more than two years. What a travesty! [...]

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