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Archive for December, 2009
December 21, 2009
The Future of Magazines
Check out this 8-minute video on what magazines might look like, soon. Eureka! Advertising creative lives.
http://vimeo.com/8220802
Rick Segal
Chief Executive, North America
Global Practice Leader, B-to-BRead More
December 10, 2009
The Power of Personalization
OK, so what could I possibly have to say on this topic that would be considered fresh or inspiring? “Personalization” today, after all, is akin to “paradigm shift” in the ’90s. But I did have an experience recently that gave me a whole new appreciation of the power of being personal.
My husband, Paul, and I [...]Read More
December 07, 2009
Are you “Green” when it comes to the facts?
GyroHSR recently surveyed 1,800 consumers to uncover their level of understanding and appetite for eco-friendly products and services.
In the second phase of our research, entitled “Minding the Eco-Gap”, we’d like to uncover what marketers currently think about the green consumer. Our questionnaire comprises of nice short questions that should take no longer than 10 minutes [...]Read More
December 03, 2009
DIRECTOR OR CURATOR?
The time has come, the word ‘integrated’ has been torn from pillar to post, spouting offshoots like ‘seamless’ and ‘media-neutral’ along the way until it has become its own parody, and now, you must decide if you are New World or Old World. Our own mini Apartheid is over, the wall has been torn down, [...]
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May 01, 2010
00:05:00 GMT
"I saw a zeppelin in the woods"
Dimitri Reijniers
GyroHSR Amsterdam
Next ignition backgrounds published in 1:00:00
