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Archive for December, 2009

December 21, 2009

The Future of Magazines

Check out this 8-minute video on what magazines might look like, soon. Eureka! Advertising creative lives.
http://vimeo.com/8220802
Rick Segal
Chief Executive, North America
Global Practice Leader, B-to-B

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December 10, 2009

The Power of Personalization

OK, so what could I possibly have to say on this topic that would be considered fresh or inspiring? “Personalization” today, after all, is akin to “paradigm shift” in the ’90s. But I did have an experience recently that gave me a whole new appreciation of the power of being personal.
My husband, Paul, and I [...]

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December 07, 2009

Are you “Green” when it comes to the facts?

GyroHSR recently surveyed 1,800 consumers to uncover their level of understanding and appetite for eco-friendly products and services.
In the second phase of our research, entitled “Minding the Eco-Gap”, we’d like to uncover what marketers currently think about the green consumer. Our questionnaire comprises of nice short questions that should take no longer than 10 minutes [...]

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December 03, 2009

DIRECTOR OR CURATOR?

The time has come, the word ‘integrated’ has been torn from pillar to post, spouting offshoots like ‘seamless’ and ‘media-neutral’ along the way until it has become its own parody, and now, you must decide if you are New World or Old World. Our own mini Apartheid is over, the wall has been torn down, [...]

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May 30, 2010

00:05:00 GMT

"Fire"

Stefanie Seitz

GyroHSR Munich

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