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Archive for November, 2009
November 30, 2009
Green Shoots of Recovery
I think that I speak for all B-to-B marketers (both agency and clients alike) when I say that this year has been one of the most challenging years on record. Certainly in my time in the business, which scarily is rapidly approaching 18 years, I’ve not experienced operating conditions like this before.
I distinctly remember saying [...]Read More
November 20, 2009
Feed Your Brain! Advanced Analytics for Organic Search Optimization
This past Friday I had the pleasure of presenting at one of the world’s largest digital marketing conferences, AdTech New York. My topic of discussion was titled “Feed Your Brain! Advanced Analytics” and centered on how brand marketers can use data to turn organic search engine optimization (SEO) into a true performance-focused medium. I shared [...]
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November 18, 2009
Great Work Deserves Your Attention Span
Click, read, reply, forward, submit, all while simultaneously conducting a phone conference and intermittently finishing a brief, a plan, the code, a copy draft, the layout.
The following classic essay “Agassiz and the Fish” that I read as a young man reminds us all of just how important focused, concentrated attention span is to understanding anything. [...]Read More
November 16, 2009
Meeting the Challenges of the New Competitors – Leveraging Your Brand, Your Content and Bottom Line
Rick Segal, Chief Executive, North America, Global Practice Leader, B-to-B, believes that in order for media brands to meet the challenges of the new competitors, they must focus on the twin powers of observation and connection, as they are the reasons people value media brands. Click here to read his recent address to American Business [...]
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May 01, 2010
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"I saw a zeppelin in the woods"
Dimitri Reijniers
GyroHSR Amsterdam
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