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Archive for October, 2009
October 19, 2009
Why an Idea Culture Matters to Us
In a new communications world, characterized by an explosion in consumer-generated content, if we are to make our living as creative professionals, we simply must be extraordinary. We have no choice, if we expect to continue to pay our bills with fruits from this labor.
Our work, our ideas, our use of language, our imagery, our [...]Read More
October 19, 2009
Tear Down that Firewall!
I recently facilitated a discussion about social media with a leading association representing 15 of the nation’s top 20 largest wholesale banking organizations.
As marketing budgets shift from client-facing events and direct mail to more online tactics, and the appetite for high-profile sponsored events has waned due to the perception of extraordinary spending, this audience was [...]Read More
October 15, 2009
A message to DM: “Sell the complete offering or die a death”
Ferruccio Lamborghini was a tractor man through and through. In the wake of World War II, his tractor business was doing a roaring trade and he was fast creating a solid reputation. But when Ferruccio wasn’t running his tractor empire, his secret sideline passion was fast cars. His rapidly expanding business had opened the door [...]
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October 05, 2009
The real thing?
Coca Cola’s lawyers obviously need a holiday … to Corsica.
On a recent trip there I discovered the locals have their very own version of The Real Thing – Corsica Cola – and they haven’t been shy in using the Coke packaging as the inspiration for their own e.g. http://www.fractal-angel.org/photo/img/photo0829.jpg
At first I assumed that Coke must [...]Read More
Uploaded
May 16, 2010
00:05:00 GMT
"Wasp"
Mike Tittel
GyroHSR Cincinnati
Next ignition backgrounds published in 1:00:00
