Archive for October, 2009

Friday, October 30th, 2009

Why Do Bloggers Blog?

Friday, October 30th, 2009

Public relations practitioners, and marketers in general, are increasingly courting the blogosphere to get their clients’ messages out. While there are many similarities between pitching media and bloggers, bloggers clearly have different motivations for doing what they do. I attended a great, informative session presented by Cincinnati Social Media with Jory Des Jardins, cofounder of [...]

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Thursday, October 29th, 2009

Switching Banks and Brand Loyalty in the Digital Age

Thursday, October 29th, 2009

I have a dilemma. I have become so dependent on my cell phone to integrate my online and my offline worlds that I have come to the point where I might switch banks. I have been with my current bank since I opened my first savings account at the age of 7. After numerous mergers [...]

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Tuesday, October 27th, 2009

RUN GLASSON RUN

Tuesday, October 27th, 2009

Our CEO, Richard Glasson is preparing to tackle the third event in his five-part “Run Glasson Run” challenge. Having already raised over £14,000 for Macmillan Cancer Support, on Sunday, Richard will run the New York City Marathon as part of his ongoing quest to reach his £20,000 fundraising target by the end of the year. [...]

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Tuesday, October 20th, 2009

What is a viral?

Tuesday, October 20th, 2009

We’re often asked to consider ‘viral’ as part of our integrated approach to campaigns. But viral isn’t a channel, it’s an effect. It’s just easier to refer to it in that way. And it’s simple and cheap right?  Just film a movie, stick it on YouTube and watch it spread all over the world, easy. [...]

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