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Archive for October, 2009

October 30, 2009

Why Do Bloggers Blog?

Public relations practitioners, and marketers in general, are increasingly courting the blogosphere to get their clients’ messages out. While there are many similarities between pitching media and bloggers, bloggers clearly have different motivations for doing what they do.
I attended a great, informative session presented by Cincinnati Social Media with Jory Des Jardins, cofounder of BlogHer, [...]

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October 29, 2009

Switching Banks and Brand Loyalty in the Digital Age

I have a dilemma. I have become so dependent on my cell phone to integrate my online and my offline worlds that I have come to the point where I might switch banks. I have been with my current bank since I opened my first savings account at the age of 7. After numerous mergers [...]

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October 27, 2009

RUN GLASSON RUN

Our CEO, Richard Glasson is preparing to tackle the third event in his five-part “Run Glasson Run” challenge. Having already raised over £14,000 for Macmillan Cancer Support, on Sunday, Richard will run the New York City Marathon as part of his ongoing quest to reach his £20,000 fundraising target by the end of the year.
“Run [...]

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October 20, 2009

What is a viral?

We’re often asked to consider ‘viral’ as part of our integrated approach to campaigns. But viral isn’t a channel, it’s an effect. It’s just easier to refer to it in that way.
And it’s simple and cheap right?  Just film a movie, stick it on YouTube and watch it spread all over the world, easy. Well [...]

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May 30, 2010

00:05:00 GMT

"Fire"

Stefanie Seitz

GyroHSR Munich

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