News and Insights // Blog

September 25, 2009

GyroHSR hosts “Pitch Idol” to find future creative talent

GyroHSR has appointed its latest intern, Hussain Ali. He secured the internship after competing for the role in GyroHSR’s annual “Pitch Idol”.
Ali, a year 11 student at the Ernest Bevin School, competed with two fellow students to land the role. The students presented their pitches on how to increase uptake of smart phones amongst 16-24 [...]

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September 21, 2009

Ex-Mother and Naked experts join GyroHSR’s growing team

GyroHSR London has appointed media expert Luc Ferrand as its Global Media Planning Director, and ex-Mother Strategist and London School of Marketing lecturer Adam Swann as Brand Planning Director.

New hires at GyroHSR London

Ferrand, a former Media Strategist at Naked Communications and Maxus Global, where he was group head, oversaw the media planning for clients including [...]

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September 17, 2009

Localization of Media Programs Targeting the SMB Audience

Media faces many challenges in its ability to reach the SMB audience on a local level.   These challenges may include availability, technological resources, target appropriateness and cost efficiencies of localized media outlets.
On a local level, there are truly very few media outlets/publishers available that exclusively target the SMB space. Several markets offer publications and Websites [...]

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September 10, 2009

Recession Messaging

The target audiences you knew before the recession have changed. While they may be the same people, their needs, motivations and fears have likely been modified or at least intensified as a result of this recession. Because budgets are smaller, there is greater scrutiny over every expense. Their purchase decision process is probably longer and [...]

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