News and Insights // Blog

Archive for July, 2009

July 22, 2009

Are The Papers Suffering Death By Social Media?

There are increasing rumblings in the online newspaper world as Lionel Barber, the editor of the Financial Times speaking at a Media Standards Trust event, said he expects almost all newspapers to begin charging for their online content within a year, echoing News Corp’s Rupert Murdoch’s recent prediction.

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July 21, 2009

Paperless Lufthansa

I’ve recently experienced a genuine paperless travel experience. (Well, with the exception of my passport, but with iris scanning surely that’s not far off now.) I booked my tickets online and was sent my e-ticket confirmation by email. Then 24 hours before I logged on to lufthansa.com via my blackberry to check-in.

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July 20, 2009

Mapping Search to Reach the B2B Buyer

GyroHSR’s Ryan DeShazer shares key insights into B2B search marketing on Business.com’s B2B Online Marketing blog. Much more complex than B2C search, B2B search marketers must engage and influence multiple stakeholders to the purchase decision, overcome lengthy and sometimes complex consideration cycles, and mitigate any fears the prospect has over high costs and associated risks [...]

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July 16, 2009

If Anyone Deserves Sponsorship…

If you’ve followed GyroHSR for a while, you will probably know that there has always been a culture for sport and charity sports events, with the SportsAid annual events a noteworthy date in almost the entire team’s diaries. Given this history, it may not be a huge surprise to many of you to discover one team member’s latest and very admirable quest…

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May 16, 2010

00:05:00 GMT

"Wasp"

Mike Tittel

GyroHSR Cincinnati

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