Archive for July, 2009

Thursday, July 30th, 2009

User-centered Design Comes of Age

Thursday, July 30th, 2009

Useful, usable and desirable. Those are the buzz words of utility. And they are amazingly relevant. If your company’s product or service doesn’t fulfill those three tenets, you are in jeopardy of becoming, well, quite frankly, irrelevant, not used and not needed. As marketing and advertising change gears from a model of disruption and intrusion [...]

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Tuesday, July 28th, 2009

It’s Awards Season – The Best Of The Best

Tuesday, July 28th, 2009

It’s awards season and over the last couple of days I’ve found some time to look through a selection of entrants and winners from both the D&ADs and Cannes Lions. There are plenty more to look through but I’m currently dothing (northern terminology) my cap to a couple of nice uses of outdoor and one barnstormer of an idea that blasts through all channels.

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Friday, July 24th, 2009

The Evolution of Digital Project Management

Friday, July 24th, 2009

Today’s fast-paced, results-driven, committee-led, decision-making marketing world can all create an environment of postponed projects or prolonged project timelines, especially around digital work, which is inherently more complicated to project manage. The net result is that comprehensive, upfront project planning is often neglected.   As a digital agency, one of the ways we cope with [...]

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Thursday, July 23rd, 2009

Branded iPhone Apps: Exploring the New Opportunity

Thursday, July 23rd, 2009

The success of Apple’s iPhone and iPod touch mobile devices has already enabled marketers to extend the reach of their brands to the fingertips of over 40 million people. With Apple’s increased focus on bringing iPhone to the enterprise, B-to-B marketers finally have the ability to engage users without the obstacles that have traditionally stood [...]

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