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Archive for July, 2009
July 30, 2009
User-centered Design Comes of Age
Useful, usable and desirable. Those are the buzz words of utility. And they are amazingly relevant. If your company’s product or service doesn’t fulfill those three tenets, you are in jeopardy of becoming, well, quite frankly, irrelevant, not used and not needed.
As marketing and advertising change gears from a model of disruption and intrusion to [...]Read More
July 28, 2009
It’s Awards Season – The Best Of The Best
It’s awards season and over the last couple of days I’ve found some time to look through a selection of entrants and winners from both the D&ADs and Cannes Lions. There are plenty more to look through but I’m currently dothing (northern terminology) my cap to a couple of nice uses of outdoor and one barnstormer of an idea that blasts through all channels.
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July 24, 2009
The Evolution of Digital Project Management
Today’s fast-paced, results-driven, committee-led, decision-making marketing world can all create an environment of postponed projects or prolonged project timelines, especially around digital work, which is inherently more complicated to project manage. The net result is that comprehensive, upfront project planning is often neglected.
As a digital agency, one of the ways we cope with these issues [...]Read More
July 23, 2009
Branded iPhone Apps: Exploring the New Opportunity
The success of Apple’s iPhone and iPod touch mobile devices has already enabled marketers to extend the reach of their brands to the fingertips of over 40 million people. With Apple’s increased focus on bringing iPhone to the enterprise, B-to-B marketers finally have the ability to engage users without the obstacles that have traditionally stood [...]
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Uploaded
February 16, 2010
00:02:00 GMT
"Tate Modern 2"
Michelle Henley
GyroHSR Amsterdam
Next ignition backgrounds published in 1:00:00
