gyro blog

What fascinates me most about building brands in business markets is the psychology and sociology involved.  I’ve recently read a couple of books by Daniel Goleman (Emotional Intelligence, Primal Leadership) that got me thinking about yet one more psycho-social component of business brand development. We know from the brand equity research we’ve done that attributes [...]

There are some days when I think anyone can be an account person, but most days I think very few can be a good account person. Having had the benefit of working on the client side for the first 10 years of my career, and having grown up with a creative director for a father, [...]