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Archive for June, 2009
June 11, 2009
Limbic Branding
What fascinates me most about building brands in business markets is the psychology and sociology involved. I’ve recently read a couple of books by Daniel Goleman (Emotional Intelligence, Primal Leadership) that got me thinking about yet one more psycho-social component of business brand development. We know from the brand equity research we’ve done that attributes [...]
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June 11, 2009
A Single Mind is a Joy Forever
Last week, in a 4 day rally across the 27 member states of the European Union, 736 Members of the European Parliament were elected to represent some 500,000,000 million Europeans.
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June 08, 2009
Creative is an Adjective.
In the last 30 years I’ve performed every job in the agency save the nouveau tasks of web programmer, including but not limited to account service, new business, copywriting, design, art direction, dealmaker, production artist, accounting clerk, planner, bill collector and even a brief stint at our genesis as the janitor. So, it’s with these [...]
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June 04, 2009
Hey, All You Account People Out There, Bring It.
There are some days when I think anyone can be an account person, but most days I think very few can be a good account person.
Having had the benefit of working on the client side for the first 10 years of my career, and having grown up with a creative director for a father, I [...]Read More
Uploaded
April 14, 2010
00:04:00 GMT
"Japan"
Mike Tittel
GyroHSR Munich
Next ignition backgrounds published in 1:00:00
