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Archive for May, 2009
May 19, 2009
BMW Campaign, San Francisco Airport: 6/10
This campaign has been running for a while now using the ‘aircraft’ analogy. My biggest problem with it is that Saab actually did this far better back in the 1970s and 80s in the UK. An old mate of mine, Nigel Fordham, was the agency Account Director on it, and he actually succeeded in converting [...]
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May 14, 2009
It’s a Crisis: Behind the Scenes
Crises happen. Interestingly, how communicators handle a crisis now garners bigger headlines than the crisis itself. What used to be the stuff of case studies and water-cooler gossip among marketers now makes national headlines.
Perhaps reality TV has made us more interested in the exchanges that happen behind the scenes versus the actual performance. Or [...]Read More
May 12, 2009
Can You Measure Social Media ROI?
The short answer is yes, you can measure social media ROI. If you explore this question in a little more detail however, you’ll quickly come to the conclusion that when it comes to social media, ROI is not frequently going to be directly financial…
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May 07, 2009
The Modern Creative Team
Technology has always been the great enabler of people and cultures. In the advertising and marketing of yesteryear, creative careers depended on the development of ideas and a high level of craftsmanship to create the work. Advanced technology was then leveraged by detached technical experts (printers, broadcast specialists, etc.) to allow the mass-produced message to [...]
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Uploaded
May 16, 2010
00:05:00 GMT
"Wasp"
Mike Tittel
GyroHSR Cincinnati
Next ignition backgrounds published in 1:00:00
