News and Insights // Blog

May 28, 2009

Calculating the True Value of Organic Search

Search, at its core, is a digital vehicle that enables humans to interact with content on the Web in very natural ways. As humans, we seek out information. We seek out products, goods and services. Search engines organize content in relevant and meaningful ways that enable us to explore our curiosities. Search engines are digital [...]

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May 26, 2009

Why B-to-B Marketers Will Pioneer the New, New Media

150,000 Years of Social Network Media Experience:
Why B-to-B Marketers Will Pioneer the New, New Media.
 
 

If one were mustering a regiment to step into the breach of social network marketing, one could do worse than rally a corps of B-to-B marketers, for this is the field that has always been about social network marketing.
 
In what [...]

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May 26, 2009

Channel Hopping and Chocolate Biscuits

In these hard times, there’s no doubt that marketing budgets are under scrutiny. Finance and procurement people are considering marketing spend as a line item to cut and, as an agency and a trusted advisor, we are working with our clients to take account of their changing needs in difficult times. We’re finding ways of making budget go ever further, work even harder and deliver a measurable return.

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May 22, 2009

Campaign Optimization: Not Just for the Direct Marketing Guys Anymore

On Friday, I was getting on the morning ferry from Hoboken into NYC, when I saw a young woman standing on the pier with a stack of handouts. As hurried commuters brushed by her to get on the ferry, she would extend her hand, offer a handout and ask, “Would you like a flier?”
 
It [...]

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