News and Insights // Blog
- Archives
- Categories
Archive for April, 2009
April 28, 2009
Social Media Changes The Rules; Eventually the Score.
Jack Neff’s Advertising Age coverage of Unilever CMO Simon Clift’s address at the Ad Age Digital Conference cited “Five New Rules for Marketing” worth noting…
Read More
April 26, 2009
The Value Of Advertising
We are all pretty well aware that the world’s economy has some major problems to sort out at the moment.
When times get tough one of the areas that often suffers is marketing. This is almost entirely driven by the thought that marketing is a ‘cost’ and as such can be pruned or even deleted in [...]Read More
April 26, 2009
Brands & Positioning
If marketing is built on the fundamentals of branding, then branding is very much built on the fundamentals of positioning.
So what do we mean when we say positioning? Whether we actively think about it or not, positioning is something that influences our everyday decisions about all sorts of issues. From simply buying lunch or considering [...]Read More
April 26, 2009
Viral Games In Marketing
Companies throughout the web are finding online games a valuable addition to the marketing mix. Appealing to your customer’s playful side has been shown to have a number of tangible benefits. Popular games spread awareness of your brand or product, and games can include a company message.
Keeping ‘hi-scores’ not only increases a game’s popularity but [...]Read More
Uploaded
May 30, 2010
00:05:00 GMT
"Fire"
Stefanie Seitz
GyroHSR Munich
Next ignition backgrounds published in 1:00:00
