Archive for April, 2009

Tuesday, April 28th, 2009

Social Media Changes The Rules; Eventually the Score.

Tuesday, April 28th, 2009

Jack Neff’s Advertising Age coverage of Unilever CMO Simon Clift’s address at the Ad Age Digital Conference cited “Five New Rules for Marketing” worth noting…

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Sunday, April 26th, 2009

The Value Of Advertising

Sunday, April 26th, 2009

We are all pretty well aware that the world’s economy has some major problems to sort out at the moment. When times get tough one of the areas that often suffers is marketing. This is almost entirely driven by the thought that marketing is a ‘cost’ and as such can be pruned or even deleted [...]

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Sunday, April 26th, 2009

Brands & Positioning

Sunday, April 26th, 2009

If marketing is built on the fundamentals of branding, then branding is very much built on the fundamentals of positioning. So what do we mean when we say positioning?  Whether we actively think about it or not, positioning is something that influences our everyday decisions about all sorts of issues. From simply buying lunch or [...]

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Sunday, April 26th, 2009

Viral Games In Marketing

Sunday, April 26th, 2009

Companies throughout the web are finding online games a valuable addition to the marketing mix. Appealing to your customer’s playful side has been shown to have a number of tangible benefits. Popular games spread awareness of your brand or product, and games can include a company message. Keeping ‘hi-scores’ not only increases a game’s popularity [...]

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