May 20th, 2013

VW, Tide And The Super Bowl’s Top Ad Winners

And so went another Super Bowl, like sands through the hourglass. I had the dubious honor of “live blogging” about the commercials for Mashable. I say dubious because I had to do it at someone’s Super Bowl party. Basically, that meant I stayed put in a corner of the TV room, laptop on my lap, tapping [...]

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April 29th, 2013

The Dos And Don’ts Of The FAQ Page

The Frequently Asked Questions page is arguably one of the most important sections on your site. It’s the difference between your customer being satisfied or annoyed, and really which would you rather have? I took a look at FAQ pages, some worked, some didn’t. Here’s what you can learn: Bank of America: (BOA) sits in [...]

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April 26th, 2013

Five Signs Your Online Customers May Be Cheating On You (And How To Win Them Back)

These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there. But marketers can use online behavior and Web analytics to reveal patterns and warning signs indicative of the types of customer retention issues that lead to “online cheating.” The question is, are they? If caught [...]

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April 24th, 2013

Crowdsourcing And Super Bowl XLVII: It’s All Downhill From Here

Budweiser fired off its first tweet on Sunday. The beer giant asked consumers to name “this year’s Super Bowl star,” its new Clydesdales foal. Coca-Cola, meanwhile, wants consumers to vote for who gets the Coke in its “Coke Chase” foray. And, PepsiCo wants consumers to send in photos to be shown during the Beyoncé-led halftime show. Meanwhile, Doritos’ consumer-created “Crash [...]

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