May 16th, 2012

What Does Marketing Do?

Earlier this week, gyro ran an intimate roundtable event at a private art gallery in London for CMOs (we call them marketing directors in the UK) whom we work with, including companies such as G4S, HSS, Marshalls, Anchor Trust, Powwownow and Nokia. The aim of the evening wasn’t to look at art whilst consuming champagne [...]

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May 15th, 2012

Why Consumer-to-Consumer Communication Wins

Communication is no longer about just businesses talking to anyone; it’s about people talking to people. Forget who’s on the end of the conversation. This is about where it all starts. The future of communications is C2C, or consumer2consumer or people2people. Individuals, whether buying for business or themselves, are talking to and listening to other [...]

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May 14th, 2012

Have We All Become Content Zombies?

In the highly entertaining Tobe Hooper film Lifeforce, the human population is turned into ravenous creatures that must either suck the essence of life out of other human beings every few minutes or die. Without going into plot (in this case alien invasion), the streets of London are quickly turned into a maelstrom of carnage. [...]

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May 10th, 2012

Every B2B Agency Should Turn on the Co-Creative Tap

At gyro we believe that our practice is no longer about targeting a corporate entity but independently minded, highly connected and always emotional human beings. In contemporary marketing we recognise the importance of developing loyalty with each and every customer. Case in point, in the past we conducted a customer survey looking at their thoughts [...]

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