October 1st, 2014

Small Changes Strive for Big Results for the U.S. End-of-Life Care System

The problem with the U.S. end-of-life care system is it doesn’t seem to actually take into consideration the individual who is dying. This is the disturbing takeaway from the new “Dying in America” report, conducted by the Institute of Medicine. Dr. Diane E. Meier spelled out the issues regarding the U.S. end-of-life (let’s call it [...]

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September 29th, 2014

Mobile Marketing: Why We Need to Integrate, Not Disrupt

The world of digital marketing is ever evolving. Yet a common frustration is that there’s always some new groundbreaking product that promises to shake up the industry like never before – something that will “replace” or “displace” what you’ve just seemed to implement. With an increasing percentage of marketing spend going into the digital bucket, [...]

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September 25th, 2014

4 Ways Brands Can Improve Their Social Skills

There’s one topic that all humans are always interested in, and it’s not just the one you would think. As diverse as we are, we’re all predisposed to talking and hearing about ourselves. In fact, recent research shows that conversation about oneself actually triggers a biochemical buzz, stimulating the same brain areas that experience pleasures [...]

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September 25th, 2014

‘Smart’ Ways for Hotels to Lure the Business Traveler

Hotels should be doing so much more to create a customized experience designed to keep the much-coveted loyal business traveler coming back for more. It’s not just about earning loyalty points anymore. It’s about helping your guests create an experience they can’t get anywhere else – a seamless, customized stay that will make them less [...]

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