October 12th, 2015

Marketing in the Era of the Internet of Things

Thirteen billion “things” are currently connected by digital sensors and transmitters. That number is projected to grow to 39 billion by 2020. The expected impact on the global economy by 2025: $6.2 trillion. However, the rapid growth of Internet of Things (IoT) devices is neither the full story nor the real opportunity for marketers in [...]

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October 6th, 2015

Why Ethical Brands Must Engage More: Millennials

Smartphones in hand, they look up reviews of the bar before daring step foot inside – then they take a selfie while ordering the cocktail of the moment. A notification comes in while they’re surfing; they check it in the seconds it takes for the next screen to load. They’re the millennials, and they’re coming [...]

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October 1st, 2015

A Revolution Is in Progress: Sorry for the Inconvenience

We are in the midst of a dramatic marketing shift. Even digital marketers don’t consider themselves highly proficient in digital (more than 50 percent state that). Our world is multi-device, multi-channel, multi-complicated, and everything is accelerating. While there are numerous efforts to keep up with these changes, marketers quite often minimize the importance of creativity [...]

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September 28th, 2015

Balancing Purpose and Profit in Today’s Marketplace

In today’s world, companies are increasingly held to a higher standard. Businesses are expected to not only provide reliable, affordable products and services but also a sustainable solution for their associates, their operations and their communities. In many cases, such expectations become an integration of a larger purpose. The companies that do both of these [...]

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