July 24th, 2014

The B2B Barometer Report: The Recovery is Here

As someone whose livelihood is inextricably linked to marketing expenditure, it’s greatly heartening for me to read that confidence among business-to-business marketers has increased again. The findings of the new B2B Barometer Report by the Business Marketing Collective broadly mirror that of the wider marketing community (the latest IPA Bellwether Report shows the largest increase of marketing [...]

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July 21st, 2014

Why Financial Brands Should Actively Engage with the Latino Community

Many Americans find themselves unprepared for retirement or for an unexpected event. From saving for retirement and planning for life’s unexpected events, to protecting what’s been earned over years of work, building a robust and sustainable financial plan presents Americans with unique and, at times, uncomfortable challenges. More alarming is the fact that the country’s [...]

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July 15th, 2014

Only Human: The Emotional Logic of Business Decisions

Business decisions are made emotionally and justified rationally. There is no machine acting logically and automatically to make decisions for us. Rather, there are hearts and brains influenced more strongly by their own personal feelings than by the incessant flow of data and information. Yes, bright new technologies are bringing humans together as never before. [...]

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July 10th, 2014

How Soon Is Now? Real-Time Marketing Matures

The key to success with real-time marketing is knowing exactly when and where to apply it. Sounds easy, right? Especially given the fact that social media has had some years to mature. Yet some brands still continue to struggle, while others are reaching new heights of social media success. British betting exchange Betfair has garnered [...]

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