July 29th, 2015

3 Mind Benders from FORTUNE’s Brainstorm Tech Conference

This year’s FORTUNE Brainstorm Tech conference in Aspen was an incredible experience. There were fantastic insights dropped by speakers the likes of Rahm and Ari Emanuel, John Doerr from Kleiner Perkins Caufield & Byers, and Reid Hoffman, CEO of Greylock Partners and co-founder of LinkedIn. I came away from the two-and-a-half-day event with three “aha” [...]

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July 27th, 2015

Marketing to Baby Boomers: A Boon for Business

Baby boomers represent more than 80 million U.S. consumers and hold a whopping 70 percent of the nation’s disposable income. So one would think that marketers typically spend a large percentage of their advertising dollars targeting this powerful segment. They don’t. Surprisingly, baby boomers are pretty much overlooked, with less than 5 percent of advertising [...]

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July 22nd, 2015

What Does ‘Boss-Free’ Really Mean for Your Company?

Leading executives across the globe are eager to find better, more innovative ways to organize their companies. Just this year, London Brand Consultancy Wolff Olins reported that nearly 50 percent of CEOs said they had structured their company to give employees more autonomy. This relationship we’ve always thought of between manager and employee (which we [...]

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July 20th, 2015

The New Luxury: Sustaining the Automotive Industry

The art and science behind automotive marketing is evolving rapidly, driven by simultaneous advancements in technology and a crackdown on carbon dioxide emissions via EU law. As an industry, automotive has always been at cutting edge from engineering processes to materials (such as the discovery and usage of the game-changing graphene). However, the most influential [...]

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