March 2nd, 2015

On-Emotion Is the New On-Message

Be honest. In the last three months, has something changed at work to make you feel worry, annoyance, disappointment, fear or anger? What about satisfaction, hope or happiness? If it hasn’t, then you’re one of the tiny minority of people who haven’t reacted emotionally to recent change in the workplace. Modern marketing is all about [...]

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February 26th, 2015

Medical Devices: Time to Master the Purchase Path

The medical device industry is facing a dramatic, game-changing transformation. Purchase decision-making is shifting from clinicians to procurement and buying groups in order for institutions to better monitor and control costs. To complicate matters, the contentious 2.3 percent medical device tax (passed in 2013) continues to be burdensome and distracting. As a result, medical device [...]

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February 23rd, 2015

6 Essential B2B Tactics for a Strong Start (and Finish) to 2015

Fashionable wearables. Pinterest-inspired design. New audiences for video. Major shifts in how your business is found in search. In 2015, new opportunities exist for businesses to reach their customers who increasingly want to be connected by the devices they wear. Marketers must update how they present their brands online to look and organize their content [...]

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February 18th, 2015

For Physicians, Digital Makes an Indelible Mark

Like hospitals, physicians are care providers, so the two groups are facing some of the same challenges. Both are dealing with the new shift to outcome-based treatment and payment. Both have to work with an increasingly empowered consumer in an environment where their services will be rated and reviewed like any other consumer offering. But [...]

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