April 18th, 2014

The Millennial Marketing Mix: Community, Innovation And Values

Millennials want innovation, community and values. The brands that get all those things right will have customers for life. Let’s start with innovation. There is an expectation that the next cool thing is right around the bend. Millennials want to discover it, explore it and share it. They especially love things that make their lives [...]

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April 17th, 2014

The Perilous Shortcut Through the Insights Desert

“We’ll never make it to market in time! Quick, take the shortcut through the Insights Desert!” Business value is no longer differentiating. Recent CEB research shows that personal value has twice the impact on business decisions as business value. So why don’t we see more humanly relevant B-to-B marketing? It’s the lack of humanly relevant insight [...]

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April 15th, 2014

Four Ways to Fail in the Beverage Category

In the early days of the New Age beverage category, it was always interesting to see what entrepreneurs would try to sell me. As owner of Atlas Distributing in New England, getting into my network was one of the quickest ways to getting on shelves, notices and hopefully purchased by the beverage giants. Needless to [...]

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April 11th, 2014

Why Bad Writing Is Sometimes Good

“Do you know where you’re going to?” That’s the signature line from the Theme from Mahogany, a famous song by chanteuse, Diana Ross. It’s a lovely number. Back in the day, it was a sensation. But that line. Well, as tuneful at it was/is, it happens to be wrong. As a sentence it’s grammatically flawed. Ask [...]

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