May 28th, 2015

Why Uniting Marketing and Sales is Crucial to Revenue Growth

The data related to business-to-business buyers and their purchase behaviors continues to point to the need for a better relationship between marketing and sales. Why? The relationship with a buyer starts well before sales is involved and continues well after the initial sale is made. There is no way for marketing or sales to manage [...]

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May 28th, 2015

A Lesson in Unconventional Marketing

Let’s be honest: I’m a geek and a huge car nut. That means I can program any SatNav with ease and it makes me one of the few people that actually liked the original BMW iDrive. So you’d think a car offering J.A.R.V.I.S. levels of tech, and performance equal to any supercar, would be my [...]

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May 22nd, 2015

Why Emotions Trump Analytics

For millennia, emotions have shaped the way we respond to new situations and new people, affected our power relationships, and guided us in determining whom to trust. Evolutionary biologists confirm that we are programmed to feel and react instinctively. Then came the Enlightenment in the 18th century — and pure science was on the ascent. [...]

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May 19th, 2015

Does All Work and No Play Make Marketers Dull?

Look at the tweet below. Why is the headline on this tweet by Spencer Stuart, “Majority of marketing leaders want to see data-and analysis-driven decision marketing on their teams” and not “Majority of marketing leaders want to see more creative thinking and exploration on their teams?” Statistically speaking, both are the same. Yet Spencer Stuart [...]

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