August 25th, 2014

Technology and the Changing Face of Content

Some say the blog post is the “banner ad” of the future. It’s more complicated than that. Blogs are important—all content, period, is important for marketers—but the interaction between people and technology itself is shaking up the world of marketing like never before. Each and every day we are seeing new tools and technologies come [...]

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August 20th, 2014

Stop Blaming Price: Here Are 3 Real Reasons Why Deals Are Lost

The team killed it. The presentation was flawless. The proposal was outstanding. You covered all of the bases, but you lost. Searching for answers, the only thing you can think of is that the other guy must have “bought the deal,” right? In the article titled “Why B2B Sales Leads Don’t Convert (and Who Is [...]

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August 20th, 2014

The Glow from Within: Why Rallying Employees is Critical to Success

One of the themes at this year’s B2B marketing conference in Chicago (BMA 2014) was the growing value advertisers place on internal stakeholders and their own employees when it comes to creating marketing communications. What took so long? The internal audience is likely the most underappreciated target market of them all. I roll my eyes [...]

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August 13th, 2014

There’s Nothing New About Storytelling

Storytelling is nothing new. Brands have always sought to communicate their message in an entertaining and memorable way that seeks an emotional investment from their customers. It is how successful marketers have created much-loved brands. It’s only recently that the advertising industry has felt the need to name this act. Still, there is plenty to [...]

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